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Friday, 22 January 2016

What happens when someone googles your name?

When you type your name into google, what comes up? When you type your company name into google, what comes up? When you type your business rival's name into google, what comes up?

What shows up is what the public gets to see, or how much they can get to know you from the internet. It is known in digital marketing circles as "Building Authority".

I know your company is good
I guess your company is good

I will never know until you can communicate your company and its values adequately using the online tools of this generation.

What are your social media channels saying to your potential market?
What is your website saying?

Yes, Google said it.

1.17 billion people use Google to search for the things they are looking for on the internet. If you take care of your website and social media, you are 40% more likely to be found on the internet.

Don't forget to make your website mobile friendly so that the 93 million mobile users in Nigeria can find you, if your business is in Nigeria and more if your business is international.

Some of the things that should be on your website and on your social media channels are:

- Your years of experience in say, marketing or in website design
- Your list of skills and possibly a portfolio
- Your qualifications
- Your past clients

Pictures and videos are the way to go in #2016, they are very engaging and people use more data than they have ever used in the last 10 years, especially with the influx of #android phones into the Nigerian market.

Be committed to building trust via open communication on the web (website and social media platforms). Be consistent.

Answer questions/inquiries. Be smart about meeting your clients, offices or open and safe spaces to explore business ideas or proposals. 

Treat your customers like royalty and they will give you the same treatment. Be upfront about the benefits that you will provide. Discuss everything.

Stats on internet usage in Nigeria
Stats on mobile users in Nigeria

Scripture Backing for Success
Joshua 1:8

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